About

Founder-led work, shaped with judgment and direct attention.

I’m Jimmy Salem, a designer and experience architect based in Greece.

My background sits between digital design, hospitality, operations, and sensory experience. That combination shapes how I see a website: not as a set of pages, but as an encounter. A visitor arrives with expectations, hesitation, curiosity, and a feeling for quality before they ever inquire.

I build custom websites, brand presence, and connected touchpoints for small creative businesses, artists, independent brands, hospitality projects, retreat spaces, and cultural businesses.

Common questions

What people usually need to know before starting.

The right project is usually part website, part brand presence, and part experience design. These questions help clarify where Salem ED can be useful.

What does Salem ED do?

Salem ED creates custom websites, brand presence, printed materials, and connected guest-facing touchpoints for creative and hospitality businesses.

Who is Salem Experience Design for?

The studio is best suited for artists, makers, independent brands, retreat spaces, hospitality projects, private dining concepts, workshops, and cultural businesses.

Does Salem ED work outside Greece?

Yes. Salem Experience Design is based in Greece and works internationally through clear remote communication, structured project stages, and direct collaboration.

Can an existing website be improved?

Yes. Salem ED can redesign, restructure, or refine an existing website and brand presence when the business has substance but the current touchpoints feel misaligned.

Start a conversation

Your work already has substance. Now it needs a presence that carries it properly.

If the business has depth but the current presence does not show it, that is usually where the right project begins.

What to expect
  • A direct conversation
  • Clear scope before work begins
  • A custom approach shaped around the business itself
  • Digital and physical touchpoints built around the real character of the business
  • A final result designed for clarity, trust, and long-term use